The Rose Bowl has the distinction of being the oldest college football bowl game. The "Granddaddy of Them All" was first played in 1902 and was one of the last  bowl games to have a title or presenting sponsor. Monday's game saw Oregon defeat Wisconsin in the traditional Big Ten versus PAC-12 contest. For the last two years the Rose Bowl has been known as The Rose Bowl Game presented by VIZIO. Currently VIZIO has a four-year contract with the Tournament of Roses and ESPN to be the presenting sponsor through 2014. Here are some highlights of VIZIO's deal:

The deal consists of the multi-media integration of VIZIO as part of ESPN's season-long college football coverage, including a new game mark that will be incorporated into all Rose Bowl Game and BCS-related materials. VIZIO also secures logo rights for product packaging, and on-site integration for all Rose Bowl related events. VIZIO's deal ensures the brand will be a part of the Rose Bowl Game's 100th Anniversary celebrating an unprecedented milestone in college bowl game history.

For all the prestige that the Rose Bowl brings to a sponsor, many bowl games are sometimes the butt of jokes as corporate America became involved in post-season college football. One of the first bowl games to look for a corporate sponsor was the Independence Bowl in Shreveport. In 1990 the Independence Bowl reached an agreement with AB Electrolux Home Products for the naming rights to the game. Poulan was then a division of AB Electrolux Home Products, and Poulan was best known for its weed-eater equipment, thus the game was called the Poulan Weed-Eater Independence Bowl. The agreement between the Independence Bowl and Poulan lasted until 1996. But even today you will sometimes hear fans refer to some lower tier bowls as the "weedwhacker bowl"